Designed and oversaw the statewide outdoor advertising campaign for Ron Jon Surf Shop, one of Florida largest tourism destination. At the time, it consisted of over 80 permanent locations as well as seasonal and locally targeted campaigns to promote individual stores nationally.

This unique outdoor presentation gained a lot of attention and stood out from the rest! It made use of two prime billboard locations on opposite sides of the Florida Turnpike enable a unique experience. Upon approach the boards appeared to move apart, opened up to drive through a broken Ron Jon Surf Shop logo. This concept is still being used today in other locations.

Winner of the coveted American Advertising Federation’s gold Addy award, was a finalist for Flagler Awards for Tourism and featured in Outdoor Advertising Magazine.